“We don’t put in a commissary until we have 12 stores or so in an area.” “Panera runs off a commissary system to supply fresh dough to its facilities, so it has to have a large market to make investment in a commissary worthwhile.” Birzon explains. Paradise’s role in the partnership is to help Panera become a small-market regional player. The two chains that were once competitors, when Panera was eyeing Paradise’s home market in Arizona, became teammates in February 2007 when Panera purchased a 51 percent interest in the Scottsdale-based Paradise Bakery & Café. We’ve always thought our baby was a little bit better looking.” Before becoming involved with Panera, we would describe ourselves as an upscale version of Panera. “We still see ourselves as the bakery-café leader in terms of quality. You might expect a 46-unit chain to lose some identity after merging with a company 22 times its size, especially when the company is Panera Bread, the fast-growing bakery café powerhouse.Īu contraire says Paradise Bakery & Café President David Birzon.
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